JUUL Vaping Pen in Someone's Hand

Why is there a Lawsuit against JUUL?

Since its introduction to the US in 2006, vaping has become a popular method for long-time cigarette smokers to cut down on their addiction. The expansion of the market led to some vape companies such as JUUL being correlated with the younger generations, rather than older, more chronic smokers. There is now an official lawsuit stating that JUUL was, in fact, intentionally targeting young consumers, and 39 states have pledged to investigate this marketing.

Liability Claims Against JUUL and Other E-Cigarette Companies

On February 12, the Massachusetts Attorney General’s office announced they were suing JUUL, as the company “engaged in unfair and deceptive acts and practices… by willfully advertising and/or selling nicotine products to children, adolescents, and other consumers younger than the minimum legal sales age”. Prior investigation shows that JUUL intentionally selected marketing images that appealed to young people, advertised products on children’s websites, and shipped products to underage customers who purchased them directly from the company online.

The case lists a variety of companies from which JUUL purchased ad space, including Nickelodeon, the Cartoon Network, Seventeen magazine, as well as educational and study sites, gaming sites directly targeted to young children, and sites for high school students researching colleges. It also charges that the vape company attempted to recruit social media influencers and celebrities with a younger fan base, such as Miley Cyrus and Kristen Stewart.

The lawsuit also provides evidence of JUUL employees advising consumers on how to get around the legal age requirement for sales. In response to a customer whose order had been cancelled due to an age verification error, an email was sent from “Don” of the “JUUL Care Team” stating “The legal age to 42 purchase nicotine products in Milton, MA is 21 years old and above. If you have friends or relatives in Quincy, MA, you may use their address as a shipping address for your order.” The case states that this is evidence shows “JUUL displayed a brazen disregard for its obligation to prevent underage consumers from purchasing its products.”

It has been found that vaping is just as dangerous as smoking cigarettes, and can lead to many of the same types of injuries. There is even greater and more long-term damage that occurs with underage use.

Lawsuits are Currently Being Filed Against the Manufacturers of JUUL and other popular E-Cigarettes

If you or your child were harmed because of vaping, the JUUL e-cigarette attorneys of Kwartler Manus, LLC are available to discuss your case and help you pursue the compensation you deserve. Harm from vaping can include injuries and issues such as:

  • Popcorn lung - Bronchiolitis


  • Acute Respiratory Distress

  • Acute Respiratory Distress Syndrome

  • Asthma

  • Pneumonia

  • Pulmonary Embolism

  • Chronic Obstructive Pulmonary Disease (COPD)

  • Collapsed Lung

  • Heart Attack

  • Cardiac Arrest (or other cardiac conditions)

  • Heavy Metal Poisoning (including: cobalt, cadmium, lead)

  • Neurological conditions (including: strokes, seizures)

  • Respiratory disease

Living with vaping effects such as the above can contribute to extensive damages financially, mentally, and emotionally. Individuals who have suffered such damages may be entitled to compensation for medical bills, lost wages, and other costs. Our JUUL e-cigarette lawyers can help you recover the compensation that you deserve. We understand how stressful it can be to recover from the impact of e-cigarette use — especially if the victim is your child.

Hire Experienced Attorneys who can Help

At Kwartler Manus, LLC, our attorneys are dedicated to helping those harmed by vaping, and have over 40 years of combined experience in personal injury litigation. If you or your child sustained injuries from vape use, contact us to schedule a consultation.


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